Grammy-winning recording artist Fergie was on hand in Hollywood
Saturday to kick off the #MoreKisses campaign to benefit the American
Cancer Society. At her side was Italia Ricci, star of ABC Family's
series "Chasing Life," about a young woman who has been diagnosed with
the disease.The campaign got its start with a recreation of photo - much like the iconic photo of a sailor and nurse smacking lips in Manhattan's Times Square at the celebration of Japan's surrender on August 14th 1945. But as Ricci noted, this photo was slightly different from the one most often viewed. "So this picture - (hits poster) - ooh, sorry - I'm a hug fan of it. I used to have it on my background on my laptop when I was in college just because, I mean, I'm a girl and so this one isn't the one from the Life Magazine photographer that you probably all recognize, the very common one that you see all over the Internet. This one is taken by a Naval photographer in the exact same moment but a slightly different angle showing Walgreens in the background."
Then Fergie took the helm and counted down to that recreation, shouting, after she reached one, "Make out!"
As part of the campaign, launched by the Wet N Wild cosmetics company and Walgreens, the brand will donate $.25 to the American Cancer Society from each one of Think Pink lipsticks sold, donating at least $100,000. The campaign runs through December 31st.
